Troy Regional

Some projects are about a new logo. This one was about reintroducing an entire institution to the community it serves. We partnered with Troy Regional Hospital on a top-to-bottom brand overhaul. A new identity, photography, commercials, marketing campaign, and even the signage that guides patients through their campus. At the heart of it all: "Healthcare Close to Home," a slogan that captures exactly what makes Troy Regional different. From first sketch to final wayfinding sign, every touchpoint was designed to feel like exactly that. Close, personal, and full of care.